Equation Capital Group

We are the solution for your every last small to mid-size business need. From startups to those experiencing exponential growth, whether you are looking to downsize or to take over the world, our professionals will guide you through it.

Michigan's #1 Top Rated Business Brokerage

Our Customers Proclaim Our Excellence, But It Is Time To Find Out For Yourself.

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Who we are.

We are a group of natural born entrepreneurs. Every member on our team has a passion and energy for small business that you just won't find anywhere else. Get to know some of our top management a little better.

Stephanie Goodman

Broker & Owner


Richard Goodman

CFO & Owner


Andrew Guizar

Auto Dealer Director


James Barr

Health Care Division

– BS Supply Chain Management
– Licensed Broker
– Licensed Builder
– Operations Analysis
– Financial Management
– Creative Design
– Investor Relations
– Programmer

– BA Research Psychology
– Rehab & Construction Project Coordinator
– Licensed Realtor
– Digital Marketing
– Management
– NLP Sales Training
– Loan Specialist
-Business COnsulting

– Acquisitions
– Inventory Control
– Profit Analysis
– Startup Coach
– Marketing
– Sales Management
– CRM Utilization
– Business Plans
– Market Research

– CMA Certified Management Accountant
– CFHP Certified Healthcare Financial Professional
– MBA Masters of Business Administration
– Founder & Director R.C.A. Non-Profit Organization
– Municipal Licensing

Digital Presence

Your website is only the first step to managing your digital presence. From your online reputation, to organic search rankings, to paid advertising, we will help you create the best strategy to dominate the online arena.

Growth Hacking

The business landscape is advancing at an amazing speed. Make sure your business is equipped to keep up and get ready for explosive grou

Acquiring Capital

Your business can't grow without adequate funds. From buying inventory, to building out a storefront, to paying your employees, our lenders have the solution for your needs, even if you haven't been in business for a full year.

Exit Strategy

All good things come to an end. If you have decided that it's time to start the next chapter of your life, it is important that your business is healthy and presentable to a new buyer. We will work with you hand in hand to prepare for this important time.

The Process.

Whether building out a completely new location, to revamping internal processes, we have the expertise necessary to ensure a successful transition. We can manage the entire endeavor, or act as consultant for a smaller portion. Each project is completely unique.


We are very hands on in everything that we do with our clients. For this reason, it's important to meet in person to understand the intricacies of your particular business. This will allow us to recommend the services that will provide the greatest benefit and ROI for each unique situation.


From the strategic planning stage, to following through with execution, to monitoring long term strategy implementation, our team is there every step of the way. We will work with you on a continuous basis for as long as necessary to ensure your success.